Why website leasing is a smart choice for startups

2 February 2024 ● 6 min. read
Author: Marcus Heck

As a startup business owner, establishing a professional online presence can seem like a challenging and costly undertaking. The one-time cost of having a website built is easily between €600.00 and €1000.00. You will also incur costs for logo design, website maintenance, purchase of stock photos and domain and hosting. For small independents and small SMEs, these costs can have a big impact on the budget. Fortunately, the lease websites offers an attractive solution to these challenges.

What is it?

Website leasing is a payment model where you pay a fixed monthly fee for the use of a website, including hosting, maintenance and often technical support. Unlike buying a Web site, where you acquire full ownership, the leasing provider retains ownership of the site. However, this does not mean that you have no control over the content or functionality of your website. On the contrary, you still have the freedom to customize the website according to your needs and branding.

An overhead view of someone's hands typing on a MacBook Air, displaying Brand Solutions' website with the text 'Focus on your business. We take care of your digital challenges." on the screen. To the left of the laptop is a smartphone with the logo of the same brand on the screen and to the right is a clear glass cup of coffee with a spoon in it. The devices are on a white table, indicating a professional or office environment.

Benefits of website leasing:

  • Cost savings
    For many startups, the initial investment in a website is just too high. By leasing, you spread the cost out over monthly payments, making it much more affordable .
  • Technical Support
    As a business owner, you may not be an expert in web development or maintenance. With leasing, you often get access to technical support, allowing you to focus on your business instead of worrying about technical issues.
  • Flexibility
    Startups are often still fine-tuning their business model and branding. With a lease option, you can easily adapt your website to changing needs, without being stuck with an expensive investment in a website that may no longer fit the direction of your business.

Disadvantages of website leasing:

While it offers many advantages, there are also some disadvantages to keep in mind:

  • Ownership: Because you do not have full ownership of the Web site, you may have less control over certain aspects, such as moving the Web site to another hosting provider.
  • Long-term cost: In the long run, leasing a website can be more expensive than buying it. It is important to weigh the long-term costs against the immediate cost savings.

Where do you find website leasing?

There are several companies that offer this, but it is important to choose a reliable partner that offers good technical support and flexible leasing options.

We understand the needs of startup entrepreneurs and offer leasing as part of our comprehensive services. We make sure you not only have a professional website, but also the support you need to be successful online.

In short

Learn how to cut costs, get technical support and maintain flexibility. Read more about the advantages and some disadvantages of website leasing

About the author

Marcus Heck

Marcus is a marketing intern and copywriter at Brand Solutions. For him, SEO and link building on a website has no secrets.

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